We partnered with Uppers Coffee to craft a quirky, speciality coffee brand for a neighbourhood spot on London’s edge. Rooted in a playful, caffeine-first attitude, we built a complete brand world: logo and guidelines through to rollout across signage, cup and bag packaging, menu boards, website, staff merch and in-store collateral. In parallel, we supported interior design selections—advising on materials and finishes, colour palette, tile and timber choices, upholstery and joinery details, lighting accents and wayfinding—so the space and the brand feel stitched from the same cloth. The result is warm, witty and unmistakably Uppers: a local clubhouse for serious coffee without the attitude.