NonPlus was engaged to grow awareness of Betty's Burgers in WA and has worked with the brand since 2022. Synonymous with the beach and besties, to kick off 2023, we created and executed a Valentine's Day activation in Perth — 'Bae on the Beach". — which saw besties and baes and catch the iconic WA sunset, all while sharing a tub of Betty's ice-cream (or as they call it, Concrete). NonPlus devised a plan that concentrated on securing traditional and social media awareness, pre-promoting the event along with live social, influencer and media crosses at the event. The event saw over 16 pieces of coverage secured, including a live cross with Channel 9 at the event. Since this event, NonPlus has activated countless initiatives for Betty's Burgers in WA including a Dive In cinema to celebrate its opening in Scarborough. We proudly remain the agency partner of choice for publicity, sponsorship and creative services.