Faraday's

We were engaged by Sirona Urban to build a dynamic, energetic brand for Faraday’s, a new hospitality space on St Georges Terrace. Guided by bold flavours, cheeky charm and a lively atmosphere, we created a complete brand world: logo and guidelines through to rollout across signage, menus, website, staff uniforms and more. In parallel, we supported interior design selections to bring the brand to life in the room—advising on materials and finishes, colour palette, upholstery and joinery details, lighting accents, wayfinding and signage substrates—so every touchpoint feels cohesive from door handle to drinks list. The result is unapologetically fun, full of personality and designed to bring people together. NonPlus continues to partner with Faraday’s, managing social content curation, production and scheduling.