Vogue Festival

Our team developed and delivered the PR and influencer engagement strategy for Vogue Festival 2025 at Karrinyup Shopping Centre. The strategy aimed to engage a series of high-profile, premium influencers and ambassadors to pre-promote the event and sell tickets to masterclasses as well as the fashion runway event. NonPlus secured over 22 influencers to promote the event, developing a series of content angles such as “get ready with me for Vogue Festival”, “some of my fave spring summer looks to debut at Vogue Festival” and more. At the same time, our team focused on announcing the Vogue Festival to media and profiling some of the key events taking place, including the Vogue Fashion After Dark runway, which sold out within 3 days of going on sale. Our team supported interviews with Vogue team members, along with Karrinyup Shopping Centre spokespeople, to cement the credibility of the centre as the state’s premier style destination. The campaign achieved: Over 90 pieces of coverage across Australia Over 55 pieces of influencer coverage, including reels, carousel posts and story sets Estimated reach of over 14 million people